第一章 单元测试

1、 问题: Which of the following cross-border e-commerce models involves businesses selling goods and services directly to consumers? （ ）
选项：
A:B2B
B:B2C
C:C2C
D:O2O
答案: 【
B2C
】

2、 问题: Which of the following best describes AliExpress? （ ）
选项：
A:AliExpress is a B2B platform created by Alibaba to facilitate transactions between Chinese manufacturers and overseas wholesalers.
B:AliExpress is a global online shopping platform that helps Chinese small and medium-sized enterprises expand into overseas markets.
C:AliExpress is a logistics company that provides shipping services for Chinese retailers to send products directly to overseas customers.
D:AliExpress is a social media platform that connects Chinese consumers with overseas brands for cross-border shopping.
答案: 【
AliExpress is a global online shopping platform that helps Chinese small and medium-sized enterprises expand into overseas markets.
】

3、 问题: Which of the following is NOT a main feature of Amazon? （ ）
选项：
A:Detailed product descriptions with minimal customer service.
B:A seller-oriented approach with limited value-added services.
C:A comprehensive logistics system with one-stop services.
D:Buyer-oriented with various value-added services.
答案: 【
A seller-oriented approach with limited value-added services.
】

4、 问题: Which of the following are key features of eBay? （ ）
选项：
A:Sellers can register an eBay account to conduct foreign trade sales easily.
B:eBay is a platform where sellers can list unique and rare items.
C:eBay uses PayPal as a payment method, supporting multiple international currencies.
D:Sellers on eBay have limited sales methods.
答案: 【
Sellers can register an eBay account to conduct foreign trade sales easily.
eBay is a platform where sellers can list unique and rare items.
eBay uses PayPal as a payment method, supporting multiple international currencies.
】

5、 问题: Which of the following are key features of Alibaba.com? （ ）
选项：
A:High traffic volume and global recognition.
B:Leveraging big data to provide precise industry trend analysis.
C:Comprehensive services including store decoration, marketing, and training.
D:Lack of support for big data analysis.
答案: 【
High traffic volume and global recognition.
Leveraging big data to provide precise industry trend analysis.
Comprehensive services including store decoration, marketing, and training.
】

第二章 单元测试

1、 问题:What kind of information do attribute words provide? （ ）
选项：
A:The essential nature of a product.
B:The color of a product.
C:Specific details about a product’s features.
D:The brand name of a product.
答案: 【
Specific details about a product’s features.
】

2、 问题:Which of the following best describes the importance of a comprehensive listing process in cross-border e-commerce? （ ）
选项：
A:It allows sellers to target consumers more accurately.
B:It ensures the quality of the products being sold.
C:It reduces the effort required by sellers to market their products.
D:It increases products’ exposure and conversion rates, leading to better sales performance.
答案: 【
It increases products’ exposure and conversion rates, leading to better sales performance.
】

3、 问题:Why is a good product title description considered essential? （ ）
选项：
A:It solely determines the success of a product.
B:It guarantees a high conversion rate without any other factors.
C:It enables the product to be discovered by potential buyers, attracts their interest, and enhances its exposure and ranking.
D:It is just a minor detail that does not significantly impact the sales of a product.
答案: 【
It enables the product to be discovered by potential buyers, attracts their interest, and enhances its exposure and ranking.
】

4、 问题:What is a product description? （ ）
选项：
A:A list of the product’s technical specifications for experts.
B:A simple inventory number used to track the product.
C:A brief statement about the product’s manufacturer.
D:A powerful tool that tells a story, highlights benefits, and creates an emotional connection with potential customers.
答案: 【
A powerful tool that tells a story, highlights benefits, and creates an emotional connection with potential customers.
】

5、 问题:Which of the following statements correctly describe the differences between the “red ocean” and “blue ocean” businesses in cross-border e-commerce? （ ）
选项：
A:The “red ocean” business has a higher number of sellers compared to the “blue ocean”.
B:The “blue ocean” business offers more untapped market potential than the “red ocean”.
C:Profit margins in the “red ocean” are generally higher than in the “blue ocean”.
D:The “blue ocean” business is less competitive and thus more suitable for newcomers with limited resources.
答案: 【
The “red ocean” business has a higher number of sellers compared to the “blue ocean”.
The “blue ocean” business offers more untapped market potential than the “red ocean”.
The “blue ocean” business is less competitive and thus more suitable for newcomers with limited resources.
】

第三章 单元测试

1、 问题:Which refers to the process of directing traffic from the platform to the seller’s personal store?（ ）
选项：
A:Traffic Driven platform-inside
B:Keyword Traffic Optimizing
C:Promotion Activities
D:General Keywords Search
答案: 【
General Keywords Search
】

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